The McEvoy Foundation for the Arts offers a diverse program of exhibitions, performances, and free public events, with a significant portion of its artwork sourced from the impressive McEvoy family collection. I was tasked with creating a visual system that represents the foundation’s unique approach to collecting. I collaborated with James Edmondson of OH no Type Co. to design a custom typeface that became central to the MFA brand. This typeface was used across all internal and external materials, including business cards, stationery, the foundation’s website, signage, and promotional materials for exhibitions. In the years since, I have acted as an ongoing collaborator on promotional materials, signage, and the gallery’s digital presence.

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CREATIVE DIRECTIONBrett MacFadden & Scott Thorpe

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SCOPEBrand Identity, Brand Guidelines, Art Direction, Promotional Materials, Motion Graphics, UI/UX Design

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