graphic designer
specializing in building and evolving brands acrossprint,
digital,
andmotion
Bay Area Now 9Exhibition Identity
Bay Area Now 9 is the ninth iteration of the Yerba Buena Center for the Arts’ triennial exhibition, highlighting artists working throughout the Bay Area’s nine counties. I was tasked with creating a design system and all promotional materials for the exhibition. Emphasis was placed on the NOW part of Bay Area Now, which felt especially relevant as the first BAN post-pandemic, when so much in the Bay Area went through seismic changes.
Bay Area Now 9 is the ninth iteration of the Yerba Buena Center for the Arts’ triennial exhibition, highlighting artists working throughout the Bay Area’s nine counties. I was tasked with creating a design system and all promotional materials for the exhibition. Emphasis was placed on the NOW part of Bay Area Now, which felt especially relevant as the first BAN post-pandemic, when so much in the Bay Area went through seismic changes.
Creative Direction:
Brett MacFadden & Scott Thorpe