VCS Spring SymposiumBrand Identity
CCA VCS is the Visual and Critical Studies Department at the California College of the Arts, which trains creative leaders in visual and critical fields to help create the next generation of cultural thinkers and authorities. This year, I was asked to create an identity for their yearly symposium, including announcement poster, web assets, program, and the Sightlines journal.
For the 2025 identity, the clients sought a contemporary approach rooted in the visual language of 90s rave and punk flyers. The resulting system features a custom After Effects–generated typeface and a modular kit of parts designed to work interchangeably across deliverables.
For the 2025 identity, the clients sought a contemporary approach rooted in the visual language of 90s rave and punk flyers. The resulting system features a custom After Effects–generated typeface and a modular kit of parts designed to work interchangeably across deliverables.
Creative Direction:
Brett MacFadden