graphic designer
specializing in building and evolving brands acrossprint,
digital,
andmotion
San Francisco Jewish Film FestivalBrand Identity
Founded in 1980, the San Francisco Jewish Film Festival (SFJFF) is the world’s largest and longest-running independent Jewish film festival, presenting bold works that expand and redefine Jewish stories. For their 45th Anniversary, I worked with SFJFF to create a dynamic identity and campaign to promote their lineup of 70 dramatic and documentary features, episodic programs, shorts, and more, presented at theatres across the Bay Area.
The design used a theme of gradients and cascading typography presented on black backgrounds to reference light, frames of film, and the intimacy and focus that a dark cinema affords art. Assets included five sizes of posters, a wide-variety of digital and print ads, motion graphics, pre-film slides and sponsor reels, event signage, and a festival program.
Event Photos: Pat Mazzera
Founded in 1980, the San Francisco Jewish Film Festival (SFJFF) is the world’s largest and longest-running independent Jewish film festival, presenting bold works that expand and redefine Jewish stories. For their 45th Anniversary, I worked with SFJFF to create a dynamic identity and campaign to promote their lineup of 70 dramatic and documentary features, episodic programs, shorts, and more, presented at theatres across the Bay Area.
The design used a theme of gradients and cascading typography presented on black backgrounds to reference light, frames of film, and the intimacy and focus that a dark cinema affords art. Assets included five sizes of posters, a wide-variety of digital and print ads, motion graphics, pre-film slides and sponsor reels, event signage, and a festival program.
Event Photos: Pat Mazzera
Creative Direction:
Brett MacFadden & Scott Thorpe