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I design visual systems for clients within cultural and tech spaces. 




Hung Liu Estate


Hung Liu (1948–2021) was a seminal artist and beloved teacher at Mills College, who lived and worked in Oakland, CA. She was the first Asian-American woman to have a solo show at the National Portrait Gallery. Working alongside strategy partner Brent Foster Jones, I helped create a new brand and visual identity for the Hung Liu Estate, which seeks to preserve and promote the legacy of the Chinese-born American artist.

The identity is based on a modular stack of typography that slides and reconfigures into a suite of lockups. I took the typeface GT Flexa, with its pronounced ink traps, and customized it with additional cuts to reference the linseed oil drips frequently found in Hung Liu’s work. 
ScopeBrand Identity
Brand Guidelines
Art Direction 
Promotional Materials
Motion Graphics
UI/UX Design
Creative Direction
Brett MacFadden
Scott Thorpe






































Graphic Design & Art Direction
© 2024    Oakland, CA