Bay Area Now 9 is the ninth iteration of the Yerba Buena Center for the Arts’ triennial exhibition, highlighting artists working throughout the Bay Area’s nine counties. I was tasked with creating a design system and all promotional materials for the exhibition. Emphasis was placed on the NOW part of Bay Area Now, which felt especially relevant as the first BAN post-pandemic, when so much in the Bay Area went through seismic changes.

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CREATIVE DIRECTIONBrett MacFadden & Scott Thorpe

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SCOPEExhibition Identity, Art Direction, Layout Design, Promotional Materials, Motion Graphics

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