Abstract — Kam Allen Design

Oakland-based

graphic designer

specializing in building and evolving brands across

print,

digital,

and

motion

Abstract Trade Show BoothBrand Identity, Environmental Design

Working in collaboration with industrial designer/builder Ben Laramie, I designed graphics for Abstract's trade show booth at the Adobe Max conference. We set out to create a visually striking and versatile structure, including a poster wall, product demo stations, a "welcome" stand, and a social media portrait "tunnel." The scope also included designing team gear, giveaways, and collateral materials.
Creative Direction:
Brett MacFadden & Scott Thorpe